What Makes A Really Great Logo?

The formula for a great logo

Great logo – What makes a logo stand out? what makes it linger in the eye of the beholder? Well renowned graphic designer and author Michael Bierut may have some answers for you. As he sits down with Vox and talks about what really makes a logo work.

He covers the three main types of logos; the word-mark, the pictorial logo, and abstract iconography, and then he introduces a fourth type called the logo system, which includes examples such as Google’s doodles and MTV’s ever-changing logo.

Check the video out below and tell us what you think in the comments. It’s a great watch.



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