Personal branding as a designer is paramount when it comes giving potential clients a good first impression. From your very own logo to your website, it has to reflect your personality, your style.
Remember to be true to yourself as a designer, if minimal and clean logos are your style (i.e. George Bokhua), stick to it.
In this video Will Paterson covers a few steps to help you in your personal brand development;
Promoting great logo design.