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  1. Farewell old friend!
    I designed the original ‘serving silhouette’ back in ’94. Based on a shadow in a photograph, it is of no particular player. Inspired by years of junior/senior Saturday tennis on the ‘en tout cas’ courts of the Blackburn Tennis Club in the ’70’s. Definitely dated and yes time for a change for the better. Will the new logo, born of marketing more than inspiration ‘serve’ tennis fans as well in Australia and around the world? Always a tricky brief! Based in London since ’95, am proud to have created an image that has been a part of Australian sporting calendar for over 20yrs. Rs MB

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  2. […] have created an image that has been a part of Australian sporting calendar for over 20yrs. Rs MB Australian Open Rebrand – New Australian Open Logo – logoinspiration.net Here's a new article on the logo: The Weird History Of The Odd New Australian Open Logo […]

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Logo News, Minimal, Rebranding

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