Deliveroo Rebrand

Deliveroo Rebrand – When I first heard of Deliveroo I thought it was an Australian delivery service. But it turned out to be a UK based online food delivery startup. Deliveroo was launched in 2013 and soon became one of London’s fastest growing startups. The company has now expanded to markets 12 countries raising nearly £200 million.

Deliveroo has become the latest company to rebrand it’s logo with a flat design. The new logo was designed by DesignStudio, who is also responsible for the new English Premier League logo.

The new logo is a flat abstract head of a kangaroo, which is much cleaner and simple compared to the old logo of a cartoon kangaroo carrying a shopping bag.

“We explored a variety of routes for a new logo – some that kept the kangaroo as its primary inspiration, to completely new logos that left our kangaroo roots behind,” the food delivery company said in their blog post.

What do you think of this rebrand? Do you prefer the minimal abstract kangaroo compared to the more intricate cartoon character? let us know in the comments below. And also checkout more rebranded logos here.

The angles that define the new Roo

The word mark

The rider kit

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