Designmodo Rebrand & Words by Paul von Excite (@paulvonexcite)

Introduction
Approached by Sergey, Co-Founder of Designmodo, to create a new modern logotype which will represent their genuine intention in helping the designer and developer community by providing quality articles and digital goods. Designmodo is a great resource of informative material for designers and web developers. Sergey told and showed me they were working on a complete overhaul design of the blog and pages and a new modern logotype would accompany the new design perfectly.

Exploration Concept sketches
We decided to test the waters at first exploring the possibility of a hand-lettered written variant. First one was a favourite but doubted if it would fit in-line with their vision, Sergey was eager to have me explore a more simplistic direction.

Concept Development
Started figuring which character could work as the unique element best. Their old word-mark had the “e” as it’s unique element but didn’t want to go that route as I don’t really like that kind of carnival type treatments. I found the “g” was next to the obvious “d” the best option to make it stand out. With simplicity in mind I gathered inspiration and sketched up a lot of “g’s” (a few examples are below)

The most left “g” variant was most in line with what I had in mind but had concerns it wouldn’t read properly as a “g”. To make sure it could work and get a sense of how it would look together, I sketched out all other characters as well, which gave me the opportunity to review it properly.