Designmodo Rebrand & Words by Paul von Excite (@paulvonexcite)
Approached by Sergey, Co-Founder of Designmodo, to create a new modern logotype which will represent their genuine intention in helping the designer and developer community by providing quality articles and digital goods. Designmodo is a great resource of informative material for designers and web developers. Sergey told and showed me they were working on a complete overhaul design of the blog and pages and a new modern logotype would accompany the new design perfectly.
Exploration Concept sketches
We decided to test the waters at first exploring the possibility of a hand-lettered written variant. First one was a favourite but doubted if it would fit in-line with their vision, Sergey was eager to have me explore a more simplistic direction.
Started figuring which character could work as the unique element best. Their old word-mark had the “e” as it’s unique element but didn’t want to go that route as I don’t really like that kind of carnival type treatments. I found the “g” was next to the obvious “d” the best option to make it stand out. With simplicity in mind I gathered inspiration and sketched up a lot of “g’s” (a few examples are below)
The most left “g” variant was most in line with what I had in mind but had concerns it wouldn’t read properly as a “g”. To make sure it could work and get a sense of how it would look together, I sketched out all other characters as well, which gave me the opportunity to review it properly.
With the revisions made the appearance was much softer and friendlier. We still decided to use the sharp versions for alternative smaller use since the softer appearance looks good on medium to large sizes, on small sizes it only looks blurred which reduces the readability.