Draplin Design Co. by Aaron Draplin had been on my list since it was released in May, 2016, and I finally got my hands on one today. First of all I must say that the print quality of this book is remarkable with an embossed cover of Aaron’s finest work.
Esquire. Ford Motors. The Obama Administration. Burton Snowboards. While all of these brands are vastly different, they share at least one thing in common: Aaron Draplin. The man behind developing the aesthetic and identity of these brands, Aaron Draplin is one of the new school of influential graphic designers who combines the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.
Draplin Design Co. is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his most noteworthy work-posters, record covers, logos-and presents the process behind his design with projects like Field Notes.
In addition Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design. With Draplin’s humour and pointed observations on the contemporary design scene. In conclusion Draplin Design Co. is the complete package for the new generation of designers.
Promoting great logo design.