Logo Modernism by Jens Müller
Logo Modernism – Modern aesthetics in architecture, art and also product design are familiar to almost all of us. In soaring glass structures or minimalist canvases, we recognise a time of vast technological advance. Which probably affirmed the power of human beings to reshape their environment and to also break from the conventions. The distillation of modernism in graphic design is less well-known, but no less fascinating.
Authored by Jens Müller (a logo detective), this new TASCHEN publication brings together approximately 6,000 trademarks, focused on the period 1940–1980. Ranging from media outfits to retail giants, the sweeping survey is organised into three design-orientated chapters which are Geometric, Effect, and also Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and also squares.