Mr. Big Stuff Burger Branding designed by Daniel Ting Chong

Mr. Big Stuff is an American fast-food style burger joint, that makes crispy fried chicken the old-fashioned way, and serves it with waffles or fries. The burger branding has a simplistic, light hearted approach to the culture of classic american diners. Using a modular colour palette, the face of Mr Big Stuff changes through a range of collateral to represent the various happy / smiley customers.