Mozilla’s new logo needs to be great and gain approval from the public. Modern times call for modern branding, and so Mozilla has set on a quest to find the perfect rebrand.
Mozilla’s Firefox used to be a leader in the web browser war. But Google Chrome has been incredible in its dominance of the browser market as of late. The rebrand process is unique because Mozilla is calling upon the community to design its logo.
The ‘open source’ approach has given birth to seven logo candidates who come from a UK-based design firm, Johnson Banks. The firm has previously worked with Virgin, the London Science Museum, and the Guggenheim Museum.
The design community however are not pleased with the options for Mozilla’s new logo. Imaginary pitchforks and scythes are raised to make it clear that Mozilla should rethink the designs.
Each logo candidate is unique and has its own identity. The logos also have their own names: The Eye, The Connector, The Open Button, Protocol, Wireframe World, The Impossible M, and Flik Flak.
From the seven candidates another 3 will be chosen which will have further refinements. Mozilla is hoping to have a final verdict by the end of September. Open branding is unusual and hardly been done at all, so it will be interesting to see how it all turns out for Mozilla.
You can view the complete set of the visuals for the seven candidates below, and do leave your thoughts in the comment section.
The Impossible M
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