A logo rebrand is an exciting project so I started an exercise called Bad Logos Gone Good where I simply redesign a bad logo that I come across online or in the real world. This is the first in the series, a logo I saw on a fence while on my walk.
The original logo lacked a unique icon that would make the company stand out in the market. Also the original icon tried to add too much information. The font didn’t seem uniform and the word ‘fencing’ wasn’t prominent enough to know what they do.
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