“I worked closely with owners Luke Dale Roberts, Head Chef Wesley Randles and restauranteur Simon Waddison to create a unique Identity and Visual Language that would represent the concept of the restaurant, the space, people and cuisine. The Shortmarket Club is inspired by vintage New York Style restaurants and clubs. A place where socialites and connoisseur can dine and drink all night long. And In the morning they can return for a champagne breakfasts / brunch.
The four illustrated animals represent various aspects of the restaurant and its owners. The original drawing of the logo is inspired by a 18th century antique Venetian stained glass window featured in the space. I wanted the Identity to consist of many elements that could be applied in different ways.
Promoting great logo design.